Gym Engine Advisory · For independent gyms
A complete member acquisition service for your gym.
We build and manage your advertising, landing pages and follow-up to help generate more enquiries and turn more of them into paying members.
You'll also work directly with an experienced gym owner every week to improve your sales and business performance.
Forged Training · 4-week Meta campaign
Spent £777. Added £3,488 a month.
I run the ads for my own gym. This is one recent campaign, start to finish.
- Spent
- £777
- on Meta ads
- Added
- £3,488/mo
- in new memberships
The trials alone paid for the ads twice over.
- Ad spend246 enquiries · £3.16 each
- −£777
- Trial revenue54 trials at £29
- +£1,566
- New memberships32 members at £109 · 0 cancelled
- +£3,488/mo
- Cost per new member
- £24
- Return in month one
- 6.5×
£127k
projected lifetime value
At our average membership length of 36.4 months. A projection, not money already banked.
Forged Training, one 4-week campaign. Your results will depend on your location, offer, ad budget and how quickly enquiries are followed up.
How it worked
A simple offer, then follow-up that runs itself
A low-barrier offer
We advertised a simple intro offer that was easy to say yes to. The ad had one job: get the right people to enquire.
Automatic follow-up
Every enquiry got an instant reply, follow-up messages and booking reminders without anyone lifting a finger. Of the 32 people who joined, only 3 or 4 needed an actual sales conversation.
Trial into membership
The trial was set up to lead straight into a membership, so everyone who came in had a clear next step. 54 started a trial. 32 joined.
One good month is useful. A system you can switch on again next month is what grows a gym.
Run by someone who runs a gym
I've been running gyms for over 15 years, including four of my own and more than £3 million in gym revenue. I know what it takes to fill a gym with members, and what gets in the way when you're also coaching, hiring and keeping the place running.
I still run the Meta ads for Forged Training, my CrossFit and HYROX gym. When I started sharing our ad and sales numbers, other gym owners began asking who managed our advertising. Advisory is my answer to that.
With Advisory you work with me directly. Every week we go through your numbers, look at what's working and decide what to fix next.
Jamie Tinsley, Founder
Why Advisory
Why not just hire an agency?
I've used an agency for my own gym. Running the ads was never really the problem. The problems were everything around them: what happens after someone enquires, whether they actually join, and what you're left with if you stop.
Set up for any kind of business
Built for gyms, by someone who runs one.
The job ends when the lead arrives
Follow-up, trials and joining are part of the job.
You see clicks and leads
You see enquiries, trials, new members and cost per member every Monday.
Nobody looks past the ads
Every week we look at the whole gym, not just the campaign.
Cancel, and the setup goes with them
Your ad account, your ads and your leads stay yours.
What's included
Everything you need to bring in more members.
Your membership offer
We review your pricing and introductory offer, then develop an offer designed to attract prospective members and encourage enquiries.
Your advertising
We build, manage and optimise your Meta advertising campaigns, testing creative and offers to improve enquiry generation and advertising performance. Advertising spend is paid separately by the gym.
Your landing page
We build a dedicated landing page around your offer, designed to turn advertising clicks into enquiries and bookings.
Your follow-up
We set up your CRM and automated follow-up, including enquiry responses, follow-up messages and appointment reminders.
Your sales process
We help you improve how enquiries are handled, consultations are booked and prospective members are converted into paying members.
Weekly 1-1 with Jamie
Every week, we review your results, identify priorities and work on improving your gym's membership sales and business performance.
Also included: performance reporting and full Gym Engine HQ membership.
- Advert
- Landing page
- Enquiry
- Follow-up
- Consultation
- Member
We manage the advertising, landing page and follow-up. You and your team handle the conversations that turn enquiries into paying members. We work together to improve the whole process.
What we do. What you do.
We do
- Agree your offer and build your landing page
- Build, run and improve your Meta ads
- Set up your CRM and automatic follow-up
- Send your Monday report
- Meet you 1-1 every week
You do
- Give us access and approve ads within 48 hours
- Send us photos and video from your gym
- Reply when someone wants to talk
- Run the trials and welcome new members
- Turn up to calls and act on what we agree
Most of the follow-up runs on its own. Your time goes on the people who walk through the door.
How it works
What happens when you join
01
Understand your gym
We review your current membership, offers, advertising and sales process, then agree where to focus.
02
Build and launch
We develop your offer, create your campaigns and landing page, and set up your follow-up process.
03
Manage and improve
We monitor results, optimise campaigns and work with you every week to improve membership sales and business performance.
Who it's for
Who Advisory is for
Advisory works best for established gyms with the capacity and commitment to grow.
- Established independent gyms with room to grow membership.
- CrossFit, functional fitness and HYROX gyms, and small-group personal training facilities.
- You have an advertising budget on top of the service.
- You'll follow up enquiries quickly and work on your sales process.
Questions
FAQ
Ready to grow your gym's membership?
Apply for Advisory and book a 30-minute call with Jamie to discuss your gym, your current marketing and what needs to improve. On the call: